Reality – how can it be different?
Dutch Design Week 2020
„As we transfer into the realm of sustainability and more inclusive approaches, we are shaken by the constrains of the current system. All systems start with thinking and this is the component we would like to alter by our fresh approaches, energy and attitude. Our current digital exhibition at DDW builds on three pillars. The first pillar is about endless opportunities with matter around us. The second pillar is about educating „on change“, by being deeply involved into the process of creation. And the third pillar is about building communities that can gradually make the transformation happen. “REALITY – How it can be different” originates from this foundation and showcases design-in-tech companies focusing on realization of alternative products we need now. mujō, including Malu Lücking, Annekathrin Grüneberg and Juni Neyenhuys, develops compostable materials from brown algae. Their first undertaking is to realize a packaging that exists exactly as long as we need it, easily integrable into ecological material cycles.”
Go to the exhibition